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“Kony 2012” Viral Marketing Phenomenon–Top 8 Takeaways for B2Bs/B2Cs
The social media world was abuzz last week as the “Kony 2012” video became the fastest viral marketing phenomenon – tallying over 100 million views in a week! After reading a review of this unusual...
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Facebook IPO Fallout–The Seven Doggone-Its of Highly Effective People!
In our April 14th post “If Facebook Were a Country…” we hinted at the “irrational exuberance” that was being generated by the Facebook IPO. Since early April, MahaTweeter (The Marketing Id’s Twitter...
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Social Media in the B2B World – A “Social Enterprise” Requires E=MC5...
Jeff Bullas, a Top 50 Social Media Power Influencer on Forbes.com, recently wondered whether social media had reached a digital tipping point. Jeff believes that social media, smartphones and search...
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If the headline doesn’t tick, people won’t click!
Jeff Bullas, a social media marketing guru, recently wrote a wonderful blog titled “How A Great Title Got Me A Link From The New York Times.” The Marketing Id subsequently tweeted about it and as is...
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Goldilocks and the Social Media Bear!
Juggling social media options is a bear! Every business – whether it’s small, medium or large and regardless it’s a B2B, B2C or B2G – either has or must have a stake in its brand to thrive. In a...
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Marketing’s Enigma—Messaging in 140 Bytes—Cracking the Twitter Code!
Social Media has not only revolutionized the marketing paradigm on the B2C side, but also has dramatically changed the marketing engagement methodology on the B2B side. CRM integrated marketing...
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7 Pertinent Lessons from Brian Williams–Jon Stewart Double Play
Those of us, who have been watching “The Daily Show with Jon Stewart” for a long time, might recall an ongoing segment that he used to run several years ago, “The Giant Head of Brian Williams.” Given...
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Top 10 Old Adages Adapted for Millennials, Meme Aficionados, and Social Media...
We all grew up with popular proverbs that were directed at us by family, friends and mentors when they believed these were required to correct, coach, or cheer us depending on the occasion. Well, that...
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Everything You Always Wanted to Know About Content Marketing, Sponsored...
If you think that the wall, which separates the news from opinion in broadcast and print media, has been crumbling in the past decade or more, then sponsored content or native advertising is...
View ArticleSocial Media Platforms Must Tackle “Fake” Inbound Traffic Menace Before It...
Facebook, social media’s biggest platform, is facing a crisis of confidence right now. This crisis reached a notable milestone last week, when Mark Zuckerberg, Facebook’s CEO, finally admitted in a...
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